Nylon Magazine has referred to Morgan's personal projects as "a virtual clubhouse representing DC's creative class." Since 2006 (and starting with her now decade-old blog, Panda Head) she has worked online to shift perception of DC creative culture + creative economy. Through the community-based A Creative DC project, Morgan uses social media as a means to connect the creative fabric of Washington, to advocate for the emerging alongside the established, and to promote all things L O C A L . 

An expert in user-generated content and online curation, she grew @aCreativeDC to an audience of over 50k in 18 months, cultivating over a quarter of a million uses of the #aCreativeDC hashtag in the same amount of time. Through her work on @thisisMadeinDC, the DC gov-backed platform amassed 10k followers in just 5 months, helping increase visibility of the over 150 locally-owned businesses enrolled in the city-backed program.

In 2016 she was tapped to launch the Made in DC Program in partnership with the DC Department of Small & Local Business Development and nonprofit Think Local First DC, and has spoken at events/contributed to panels/etc at the request of Destination DC, Mayor Muriel Bowser's 202Creates initiative, Etsy Wholesale, the Urban Manufacturing Alliance, the Capitol Hill Maker Faire, and more.